JOIN US!
Tuesday, October 22, 2024
10am – 4pm
Heritage Park Pavilion
4905 – 51 Avenue
Stony Plain, T7Z 1Y1
What is the Freson Bros. Food Fair?
The Freson Bros. Alberta Food Fair is an event created by Freson Bros. in association with Alberta Food Processors Association, providing opportunities to Alberta processors to share their Alberta products and stories. Over 65% of Alberta processors that attended the inaugural Alberta Food Fair in 2023 became Freson Bros. vendor partners, with their products being included within Freson Bros. stores.
The Event provides Alberta processors with an opportunity to connect directly with Freson Bros.’ decision makers who are interested in pioneering new and innovative local products in their locations.
Prior to the Event, producers will be provided reading material to aid in their preparation and the chance to enroll in AFPA’s free training “Perfect Your Pitch” through Learnsphere. During the Event there will be three interactive sessions: “How to scale up your business”, brought to you by NAIT, “How to properly market your business” brought to you by Freson Bros., and information from the Leduc Food Processing Development Centre.
Each attending company will receive a 10-foot booth space with a six-foot table where they can present samples of their products in order to develop a relationship, with the possibility of becoming a Freson Bros. vendor partner and being included as part of our Unique Alberta Food Experience.
AGENDA
7:30am – 9:45am
Vendor Booth Set Up
10:00am – 10:05am
Welcome
Dan Borden MC
10:05am – 10:15am
Welcome Address
Doug Lovsin, President, Freson Market Ltd.
10:15am – 10:25am
Presentation
Bianca Parsons, Executive Director, Alberta Food Processors Association
10:30am - 3:45pm
TRADESHOW
11:30am – 12:00pm
Interactive Session: How to Scale Up your Business
Linda Ho, NAIT: Applied Research Chair in Agri-food Sustainability
11:30am – 1:00pm
Working Lunch Available
Catering by Freson Bros.
1:00pm - 1:30pm
Interactive Session: How to Market your Business
Mandi Fawcett, Director, Freson Market Ltd
3:45pm – 4:00pm
Closing Address
Doug Lovsin, President, Freson Market Ltd
4:00pm – 5:00pm
Vendor Booth Tear Down
In partnership with Alberta Food Processors Association
