We’re so pleased to let you know that you have been selected to join us for this incredible opportunity to present your Alberta products to Freson Bros. buyers on Tuesday October 22 at the Heritage Park Pavilion, 5100 – 41 Avenue, Stony Plain.
At this Event you will have the opportunity to connect directly with Freson Bros.’ decision makers who are interested in pioneering new and innovative local products. It’s your chance to access and learn from industry experts while receiving valuable feedback on your products, company stories and presentations.
What's Next?
By September 1, 2024, please do the following:
1) Read through the Information Package HERE
2) Download, complete and upload the Alberta Health Services Food Handling Permit to the Attendance Confirmation Form
DOWNLOAD ALBERTA HEALTH SERVICES DOCUMENT HERE
3) Complete the Attendance Confirmation form and make the payment.
CLICK HERE FOR THE ATTENDANCE CONFIRMATION FORM
Then all you need to do is plan your booth.
Should you be unable to complete any of the above by September 1, 2024, please reach out to Jay Cummings, Freson Bros. Senior Operations Director at [email protected], or we may need to allocate your space to another vendor.
Information & Tips
Bring your products and tell your story.
Show us what makes you and your Alberta product great!
This is an opportunity to have a face to face with all stakeholders and to present your product(s) in the best light.
Don’t worry about logistics or getting your product to our stores. We will take care of that.
Don’t worry about being too small. We will grow with you.
We will do all the work to set the tables up. All you have to do is bring your promotional material, products, and tell your story.
We will use this opportunity to share what we’re about and educate you on Freson Bros. and how we work with our vendor partners.
Q&A
How many samples should I provide for Freson Bros. and others on the day of the Event?
Please prepare enough for up to 200 people as you will have attendees and vendors visiting.
How much stock would Freson Bros. need me to have ready, should they want to work with me?
We grow with our partners to help them ramp up to provide service to all of our stores. This is also dependant on the product and category.
What distribution do I need to have set up?
You do not need to have anything set up. We have the means to service our stores.
What sales history do I need to provide?
None! We require only the product information and for you to share the “Story” of your company and what makes you and your product(s) special.
What key topics are you looking for me to cover?
Your story and special information about your product(s).
What else do I need to bring on the day of the event?
Please bring any marketing material, product samples, supplies, and anything you need to fully showcase your company and your product(s).
PLEASE READ INFORMATION PACKAGE BELOW
PLEASE DOWNLOAD, FILL OUT & ATTACH TO THE FORM BELOW
In partnership with Alberta Food Processors Association
